Verdict
A closed platform that trades control for convenience. The editor is genuinely excellent and the site is fully managed — but there is no export path, so plan on staying. For anything you might want to move later, use WordPress.
Best for: Non-technical people who want a good-looking site live this afternoon and never to touch a server.
Strengths
- Best-in-class drag-and-drop editor with true pixel positioning
- Hosting, SSL, CDN and updates all handled
- Huge template library, built-in bookings, ecommerce and marketing tools
- Wix Studio is a credible agency tier
Weaknesses
- Total lock-in: you cannot export your site to another host
- Cannot change template after publishing without a rebuild
- Ongoing cost forever; you own content but not the platform
- SEO has improved but still trails WordPress for large content sites
What you get
| Entry price | Free tier — Free with Wix ads; Light ~£8/mo; Business ~£22/mo |
|---|---|
| Billing | Monthly or annual, GBP inc VAT |
| Trial / refund | Free plan + 14-day money-back |
| Data centres | Global CDN, Google Cloud + AWS |
| Control panel | Wix Editor / Wix Studio |
| Support | 24/7 phone callback and chat |
| SSL | Free SSL |
| Backups | Automatic site history |
| Email hosting | Google Workspace upsell |
| Uptime commitment | 99.9% |
| Staging environment | No |
| Migration help | None — you cannot export a Wix site |
| Environmental | Cloud-provider commitments |
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