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Performance posts

Arguments about hosting companies rather than instructions — who owns them, what they really cost, where the marketing diverges from the invoice. The guides are the practical half.

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Is UK hosting actually worth it? The latency numbers

20 August 2026

How much a London data centre is really worth in milliseconds, when a CDN makes it irrelevant, and the non-speed reason that matters more than either.

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pricing

What "unlimited hosting" is actually limited by

25 July 2026

Inodes, entry processes, CPU seconds, I/O throttling and monthly visit caps — the real constraints on a plan advertised as having none.

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performance

What Cloudflare's free tier actually does for your site

24 May 2026

It is free, it is genuinely useful, and it is widely misunderstood. What the orange cloud does, what it does not, and the settings that break WordPress.

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Where UK websites actually live

12 May 2026

Slough, Docklands, Manchester and a former paper mill in Erith. A geography of British hosting, and why it explains your latency.

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